So I did some keyword research for 'best mac.' The results weren't what I expected.
Because these articles seem to appeal to and help our readers, my editor asked me to write more of them. It turns out that articles about Mac software work particularly well for Zapier- the best Mac calendar apps, the best Mac email clients, that sort of thing. Well, a lot of what I've spent my career writing about is Mac software. You're probably wondering what any of this has to do with mac and cheese or Fleetwood Mac. A percentage of those readers end up using Zapier, and some of those people end up paying for a subscription. A percentage of people who read our articles end up reading other articles on the site, and those articles teach them about what Zapier is and how it can improve their business and their work. We get a lot of traffic to the blog because we write helpful content about things people are searching for. It's not a huge claim to fame, granted, but it keeps me employed-currently, at Zapier.īlogging has been a big part of Zapier's marketing strategy since day one. Search for something like 'best to do list app' or 'problems with USB-C' and you'll see my byline.
You've never heard of me, but you've probably read my writing before.
